A arma secreta para Geotargeting
A arma secreta para Geotargeting
Blog Article
Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place.
On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers can also gain valuable insights into who is buying their inventory, which can help them determine what to charge for premium impressions to maximize revenue.
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Promociona tu aplicación Llega a las personas que permanecequedan interesadas en aplicaciones tais como la tuya y aumenta las instalaciones este vuelve a captar la atención de los usuarios actuales de modo a que realicen más acciones en la aplicación.
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DSPs are directed at advertisers. The technology that powers an ad exchange can also provide the foundation for a DSP, allowing for synergy between advertising campaigns.[3]
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Começar usando este CPA desejado para estabelecer a performance dele e depois mudar para a estratfoigia “Maximizar conversões” de modo a gerar Muito mais conversões usando base no CPA pretendido.
Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:
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Por fim, lembre-se: este sucesso na publicidade digital vem com a habilidade do medir e otimizar. Monitorar mé especialmentetricas permite identificar este qual realmente funciona, ajustando suas estratfoigias para maximizar a visibilidade e atratividade da sua marca.
Improved performance: RTB allows advertisers to use one dashboard interface for their campaign, rather website than communicating with multiple publishers at once.
With RTB advertising, there’s pelo need for ad buyers to work directly with publishers or ad networks to agree upon ad prices and deliver ads. On top of that, for advertisers, there’s no need to waste money and time searching for the proper inventory to display their ads.
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